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1. Nazarkina, L., 2011. Selling without selling out : growth dilemma of sustainability-driven firms. In: 14th Eastern Academy of Management International Conference, 2011-06-26 - 2011-06-30.
2. Zarantonello, L. and Schmitt, B. H., 2010. The importance of brand experiences for understanding the communication effects of events. In: 39th European Marketing Association Conference, 2010-06-01 - 2010-06-04.
3. Abbi, R., El-Darzi, E., Vasilakis, C. and Millard, P., 2008. Analysis of stopping criteria for the EM algorithm in the context of patient grouping according to length of stay. In: 4th IEEE Conference On Intelligent Systems (IS’08). IEEE Press, 3-9 to 3-14.
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The University of Bath Opus is an Online Publications Store, or research repository, which allows research publications by Bath authors to be collected and showcased.

Here you can search or browse for journal papers, conference materials, theses and other research produced by authors at the University of Bath. Find out more