Being like or being liked: identity vs. Approval in a social context.
Reference:
Elliott, R. and Auty, S., 2001. Being like or being liked: identity vs. Approval in a social context. Advances in Consumer Research, 28 (1), pp. 235-241.
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Details
| Item Type | Articles |
| Creators | Elliott, R.and Auty, S. |
| Departments | School of Management |
| Refereed | No |
| Status | Published |
| ID Code | 11425 |
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