Research

Being like or being liked: identity vs. Approval in a social context.


Reference:

Elliott, R. and Auty, S., 2001. Being like or being liked: identity vs. Approval in a social context. Advances in Consumer Research, 28 (1), pp. 235-241.

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Details

Item Type Articles
CreatorsElliott, R.and Auty, S.
DepartmentsSchool of Management
RefereedNo
StatusPublished
ID Code11425

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