Interpreting the past, writing the future.
Reference:
Shankar, A. and Patterson, M., 2001. Interpreting the past, writing the future. Journal of Marketing Management, 17 (5-6), pp. 481-501.
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Official URL:
http://dx.doi.org/10.1362/026725701323366890
Details
| Item Type | Articles |
| Creators | Shankar, A.and Patterson, M. |
| DOI | 10.1362/026725701323366890 |
| Departments | School of Management |
| Refereed | Yes |
| Status | Published |
| ID Code | 11441 |
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