Research

Interpreting the past, writing the future.


Reference:

Shankar, A. and Patterson, M., 2001. Interpreting the past, writing the future. Journal of Marketing Management, 17 (5-6), pp. 481-501.

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Official URL:

http://dx.doi.org/10.1362/026725701323366890

Details

Item Type Articles
CreatorsShankar, A.and Patterson, M.
DOI10.1362/026725701323366890
DepartmentsSchool of Management
RefereedYes
StatusPublished
ID Code11441

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