Interpretive consumer research: Two more contributions to theory and practice.
Shankar, A. and Goulding, C., 2001. Interpretive consumer research: Two more contributions to theory and practice. Qualitative Market Research: An International Journal, 4 (1), pp. 7-16.
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|Creators||Shankar, A.and Goulding, C.|
|Departments||School of Management|
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