Research

Interpretive consumer research: Two more contributions to theory and practice.


Reference:

Shankar, A. and Goulding, C., 2001. Interpretive consumer research: Two more contributions to theory and practice. Qualitative Market Research: An International Journal, 4 (1), pp. 7-16.

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Official URL:

http://dx.doi.org/10.1108/13522750110364523

Details

Item Type Articles
CreatorsShankar, A.and Goulding, C.
DOI10.1108/13522750110364523
DepartmentsSchool of Management
RefereedYes
StatusPublished
ID Code11442

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