Interpretive consumer research: Two more contributions to theory and practice.
Reference:
Shankar, A. and Goulding, C., 2001. Interpretive consumer research: Two more contributions to theory and practice. Qualitative Market Research: An International Journal, 4 (1), pp. 7-16.
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Official URL:
http://dx.doi.org/10.1108/13522750110364523
Details
| Item Type | Articles |
| Creators | Shankar, A.and Goulding, C. |
| DOI | 10.1108/13522750110364523 |
| Departments | School of Management |
| Refereed | Yes |
| Status | Published |
| ID Code | 11442 |
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