Research

Low involvement processing - A new model of brand communication


Reference:

Heath, R., 2001. Low involvement processing - A new model of brand communication. Journal of Marketing Communication, 7 (1), pp. 27-33.

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Official URL:

http://dx.doi.org/10.1080/13527260123019

Details

Item Type Articles
CreatorsHeath, R.
DOI10.1080/13527260123019
DepartmentsSchool of Management
RefereedYes
StatusPublished
ID Code11449

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