Research

Planned or impulse purchases? How to create effective infomercials.

Reference:

Martin, B. and Agee, T., 2001. Planned or impulse purchases? How to create effective infomercials. Journal of Advertising Research, 41 (6), pp. 35-42.

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Details

Item Type Articles
CreatorsMartin, B.and Agee, T.
DepartmentsSchool of Management
RefereedNo
StatusPublished
ID Code11459

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