Understanding consumption: contributions from a narrative perspective
Reference:
Shankar, A., Elliott, R. and Goulding, C., 2001. Understanding consumption: contributions from a narrative perspective. Journal of Marketing Management, 17 (3-4), pp. 420-453.
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Details
| Item Type | Articles |
| Creators | Shankar, A., Elliott, R. and Goulding, C. |
| Departments | School of Management |
| Refereed | No |
| Status | Published |
| ID Code | 11482 |
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