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Understanding consumption: contributions from a narrative perspective


Reference:

Shankar, A., Elliott, R. and Goulding, C., 2001. Understanding consumption: contributions from a narrative perspective. Journal of Marketing Management, 17 (3-4), pp. 429-453.

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Official URL:

http://dx.doi.org/10.1362/0267257012652096

Details

Item Type Articles
CreatorsShankar, A., Elliott, R. and Goulding, C.
DOI10.1362/0267257012652096
DepartmentsSchool of Management
RefereedNo
StatusPublished
ID Code11482

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