Interpreting value in relationship marketing: a social exchange theory perspective
Pervan, S. J. and Johnson, L. W., 2002. Interpreting value in relationship marketing: a social exchange theory perspective. International Quarterly Journal of Marketing, 2 (1-4), pp. 21-33.
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|Creators||Pervan, S. J.and Johnson, L. W.|
|Departments||School of Management|
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