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Interpreting value in relationship marketing: a social exchange theory perspective


Reference:

Pervan, S. J. and Johnson, L. W., 2002. Interpreting value in relationship marketing: a social exchange theory perspective. International Quarterly Journal of Marketing, 2 (1-4), pp. 21-33.

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Details

Item Type Articles
CreatorsPervan, S. J.and Johnson, L. W.
DepartmentsSchool of Management
RefereedNo
StatusPublished
ID Code11517

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