Interpreting value in relationship marketing: a social exchange theory perspective
Reference:
Pervan, S. J. and Johnson, L. W., 2002. Interpreting value in relationship marketing: a social exchange theory perspective. International Quarterly Journal of Marketing, 2 (1-4), pp. 21-33.
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Details
| Item Type | Articles |
| Creators | Pervan, S. J.and Johnson, L. W. |
| Departments | School of Management |
| Refereed | No |
| Status | Published |
| ID Code | 11517 |
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