Research

Product placemant in US and New Zealand television soap operas: An exploratory study.


Reference:

Pervan, S. J. and Martin, B. A., 2002. Product placemant in US and New Zealand television soap operas: An exploratory study. Journal of Marketing Communications, 8 (2), pp. 101-113.

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Official URL:

http://dx.doi.org/10.1080/13527260210152382

Details

Item Type Articles
CreatorsPervan, S. J.and Martin, B. A.
DOI10.1080/13527260210152382
DepartmentsSchool of Management
RefereedYes
StatusPublished
ID Code11529

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