Product placemant in US and New Zealand television soap operas: An exploratory study.
Reference:
Pervan, S. J. and Martin, B. A., 2002. Product placemant in US and New Zealand television soap operas: An exploratory study. Journal of Marketing Communications, 8 (2), pp. 101-113.
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Official URL:
http://dx.doi.org/10.1080/13527260210152382
Details
| Item Type | Articles |
| Creators | Pervan, S. J.and Martin, B. A. |
| DOI | 10.1080/13527260210152382 |
| Departments | School of Management |
| Refereed | Yes |
| Status | Published |
| ID Code | 11529 |
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