Product placemant in US and New Zealand television soap operas: An exploratory study.
Pervan, S. J. and Martin, B. A., 2002. Product placemant in US and New Zealand television soap operas: An exploratory study. Journal of Marketing Communications, 8 (2), pp. 101-113.
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|Creators||Pervan, S. J.and Martin, B. A.|
|Departments||School of Management|
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