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Conclusion explicitness in advertising: the moderating role of need for cognition (NFC) and argument quality (AQ) on persuasion


Reference:

Martin, B., Lang, B. and Wong, S., 2003. Conclusion explicitness in advertising: the moderating role of need for cognition (NFC) and argument quality (AQ) on persuasion. Journal of Advertising Research, 32 (4), pp. 57-65.

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Details

Item Type Articles
CreatorsMartin, B., Lang, B. and Wong, S.
DepartmentsSchool of Management
RefereedYes
StatusPublished
ID Code11565

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