Conclusion explicitness in advertising: the moderating role of need for cognition (NFC) and argument quality (AQ) on persuasion
Reference:
Martin, B., Lang, B. and Wong, S., 2003. Conclusion explicitness in advertising: the moderating role of need for cognition (NFC) and argument quality (AQ) on persuasion. Journal of Advertising Research, 32 (4), pp. 57-65.
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Details
| Item Type | Articles |
| Creators | Martin, B., Lang, B. and Wong, S. |
| Departments | School of Management |
| Refereed | Yes |
| Status | Published |
| ID Code | 11565 |
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