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Industrial marketing and the internet: frameworks for assessing communications strategies


Reference:

Krepapa, A., Berthon, P., Pitt, L. and Caruana, A., 2003. Industrial marketing and the internet: frameworks for assessing communications strategies. Journal of Asia Pacific Marketing, 2 (2), pp. 1-22.

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Details

Item Type Articles
CreatorsKrepapa, A., Berthon, P., Pitt, L. and Caruana, A.
DepartmentsSchool of Management
RefereedNo
StatusPublished
ID Code11588

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