Making meaning: interpretive diversity and market learning: a model and propositions
Krepapa, A. and Berthon, P., 2003. Making meaning: interpretive diversity and market learning: a model and propositions. Marketing Theory, 3 (2), pp. 187-209.
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|Creators||Krepapa, A.and Berthon, P.|
|Departments||School of Management|
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