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Making meaning: interpretive diversity and market learning: a model and propositions


Reference:

Krepapa, A. and Berthon, P., 2003. Making meaning: interpretive diversity and market learning: a model and propositions. Marketing Theory, 3 (2), pp. 187-209.

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Details

Item Type Articles
CreatorsKrepapa, A.and Berthon, P.
DepartmentsSchool of Management
RefereedYes
StatusPublished
ID Code11596

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