Making meaning: interpretive diversity and market learning: a model and propositions
Reference:
Krepapa, A. and Berthon, P., 2003. Making meaning: interpretive diversity and market learning: a model and propositions. Marketing Theory, 3 (2), pp. 187-209.
Related documents:
This repository does not currently have the full-text of this item.You may be able to access a copy if URLs are provided below.
Details
| Item Type | Articles |
| Creators | Krepapa, A.and Berthon, P. |
| Departments | School of Management |
| Refereed | Yes |
| Status | Published |
| ID Code | 11596 |
Export
Actions (login required)
| View Item |
