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Mind the gap: an analysis of service provider vs customer perceptions of market orientation and its impact on satisfaction


Reference:

Krepapa, A., Berthon, P., Webb, D. and Pitt, L., 2003. Mind the gap: an analysis of service provider vs customer perceptions of market orientation and its impact on satisfaction. European Journal of Marketing, 37 (1), pp. 197-219.

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Details

Item Type Articles
CreatorsKrepapa, A., Berthon, P., Webb, D. and Pitt, L.
DepartmentsSchool of Management
RefereedYes
StatusPublished
ID Code11600

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