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Product-market positioning & prospector strategy: an analysis of strategic patterns from the resource-based perspective


Reference:

Strong, C., Morgan, R. and McGuiness, T., 2003. Product-market positioning & prospector strategy: an analysis of strategic patterns from the resource-based perspective. European Journal of Marketing, 37 (10), pp. 1409-1439.

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Details

Item Type Articles
CreatorsStrong, C., Morgan, R. and McGuiness, T.
DepartmentsSchool of Management
RefereedYes
StatusPublished
ID Code11607

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