Product-market positioning & prospector strategy: an analysis of strategic patterns from the resource-based perspective
Reference:
Strong, C., Morgan, R. and McGuiness, T., 2003. Product-market positioning & prospector strategy: an analysis of strategic patterns from the resource-based perspective. European Journal of Marketing, 37 (10), pp. 1409-1439.
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Details
| Item Type | Articles |
| Creators | Strong, C., Morgan, R. and McGuiness, T. |
| Departments | School of Management |
| Refereed | Yes |
| Status | Published |
| ID Code | 11607 |
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