The influence of gender on mood effects in advertising
Reference:
Martin, B., 2003. The influence of gender on mood effects in advertising. Psychology and Marketing, 20 (3), pp. 249-273.
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Details
| Item Type | Articles |
| Creators | Martin, B. |
| Departments | School of Management |
| Refereed | Yes |
| Status | Published |
| ID Code | 11631 |
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