Research

Understanding process in relationship marketing: a focus on reciprocity


Reference:

Pervan, S. and Johnson, L. W., 2003. Understanding process in relationship marketing: a focus on reciprocity. Journal of Customer Behaviour, 2, pp. 167-192.

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Details

Item Type Articles
CreatorsPervan, S.and Johnson, L. W.
DepartmentsSchool of Management
RefereedNo
StatusPublished
ID Code11635

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