Understanding process in relationship marketing: a focus on reciprocity
Reference:
Pervan, S. and Johnson, L. W., 2003. Understanding process in relationship marketing: a focus on reciprocity. Journal of Customer Behaviour, 2, pp. 167-192.
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Details
| Item Type | Articles |
| Creators | Pervan, S.and Johnson, L. W. |
| Departments | School of Management |
| Refereed | No |
| Status | Published |
| ID Code | 11635 |
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