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Age is just a number: 'rave' culture and the cognitively young 'thirty something'


Reference:

Shankar, A. and Goulding, C., 2004. Age is just a number: 'rave' culture and the cognitively young 'thirty something'. European Journal of Marketing, 38 (5/6), pp. 641-658.

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Details

Item Type Articles
CreatorsShankar, A.and Goulding, C.
DepartmentsSchool of Management
RefereedYes
StatusPublished
ID Code11644

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