Age is just a number: 'rave' culture and the cognitively young 'thirty something'
Reference:
Shankar, A. and Goulding, C., 2004. Age is just a number: 'rave' culture and the cognitively young 'thirty something'. European Journal of Marketing, 38 (5/6), pp. 641-658.
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Details
| Item Type | Articles |
| Creators | Shankar, A.and Goulding, C. |
| Departments | School of Management |
| Refereed | Yes |
| Status | Published |
| ID Code | 11644 |
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