Strategic marketing and operations relationships: the case of the lean enterprise
Piercy, N. and Rich, N., 2004. Strategic marketing and operations relationships: the case of the lean enterprise. Journal of Strategic Marketing, 12 (3), pp. 145-161.
Related documents:This repository does not currently have the full-text of this item.
You may be able to access a copy if URLs are provided below.
|Creators||Piercy, N.and Rich, N.|
|Departments||School of Management|
Actions (login required)