Strategic marketing and operations relationships: the case of the lean enterprise
Reference:
Piercy, N. and Rich, N., 2004. Strategic marketing and operations relationships: the case of the lean enterprise. Journal of Strategic Marketing, 12 (3), pp. 145-161.
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Details
| Item Type | Articles |
| Creators | Piercy, N.and Rich, N. |
| Departments | School of Management |
| Refereed | Yes |
| Status | Published |
| ID Code | 11709 |
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