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Strategic marketing and operations relationships: the case of the lean enterprise


Reference:

Piercy, N. and Rich, N., 2004. Strategic marketing and operations relationships: the case of the lean enterprise. Journal of Strategic Marketing, 12 (3), pp. 145-161.

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Details

Item Type Articles
CreatorsPiercy, N.and Rich, N.
DepartmentsSchool of Management
RefereedYes
StatusPublished
ID Code11709

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