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The drivers of customer orientation: an exploration of relational, human resource and procedural tactics


Reference:

Strong, C. and Harris, L., 2004. The drivers of customer orientation: an exploration of relational, human resource and procedural tactics. Journal of Strategic Marketing, 12 (3), pp. 183-204.

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Details

Item Type Articles
CreatorsStrong, C.and Harris, L.
DepartmentsSchool of Management
RefereedYes
StatusPublished
ID Code11712

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