The drivers of customer orientation: an exploration of relational, human resource and procedural tactics
Reference:
Strong, C. and Harris, L., 2004. The drivers of customer orientation: an exploration of relational, human resource and procedural tactics. Journal of Strategic Marketing, 12 (3), pp. 183-204.
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Details
| Item Type | Articles |
| Creators | Strong, C.and Harris, L. |
| Departments | School of Management |
| Refereed | Yes |
| Status | Published |
| ID Code | 11712 |
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