Research

The IMP group and international marketing


Reference:

Ford, I. D., 2004. The IMP group and international marketing. International Marketing Review, 21 (2), pp. 139-141.

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Official URL:

http://dx.doi.org/10.1016/j.indmarman.2005.05.008

Details

Item Type Articles
CreatorsFord, I. D.
DOI10.1108/02651330410531358
DepartmentsSchool of Management
RefereedYes
StatusPublished
ID Code11714

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