The IMP group and international marketing
Reference:
Ford, D., 2004. The IMP group and international marketing. International Marketing Review, 21 (2), pp. 139-141.
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Details
| Item Type | Articles |
| Creators | Ford, D. |
| Departments | School of Management |
| Refereed | Yes |
| Status | Published |
| ID Code | 11714 |
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