The influence of ad model ethnicity and self-referencing on attitudes: evidence from New Zealand
Reference:
Martin, B., Kwai-Choi Lee, C. and Yang, F., 2004. The influence of ad model ethnicity and self-referencing on attitudes: evidence from New Zealand. Journal of Advertising, 33 (4), pp. 27-37.
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Details
| Item Type | Articles |
| Creators | Martin, B., Kwai-Choi Lee, C. and Yang, F. |
| Departments | School of Management |
| Refereed | Yes |
| Status | Published |
| ID Code | 11717 |
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