Research

The influence of ad model ethnicity and self-referencing on attitudes: evidence from New Zealand


Reference:

Martin, B., Kwai-Choi Lee, C. and Yang, F., 2004. The influence of ad model ethnicity and self-referencing on attitudes: evidence from New Zealand. Journal of Advertising, 33 (4), pp. 27-37.

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Details

Item Type Articles
CreatorsMartin, B., Kwai-Choi Lee, C. and Yang, F.
DepartmentsSchool of Management
RefereedYes
StatusPublished
ID Code11717

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