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Using the imagination: consumer evoking and thematizing of the fantastic imaginary

Reference:

Martin, B., 2004. Using the imagination: consumer evoking and thematizing of the fantastic imaginary. Journal of Consumer Research: An Interdisciplinary Quarterly, 31 (1), pp. 136-149.

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Details

Item Type Articles
CreatorsMartin, B.
DepartmentsSchool of Management
RefereedYes
StatusPublished
ID Code11730

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