Research

Forming parasocial relationships in online communities


Reference:

Martin, B. and Ballantine, P. W., 2005. Forming parasocial relationships in online communities. Advances in Consumer Research, 13 (2), pp. 197-202.

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Details

Item Type Articles
CreatorsMartin, B.and Ballantine, P. W.
DepartmentsSchool of Management
RefereedNo
StatusPublished
ID Code11768

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