Forming parasocial relationships in online communities
Reference:
Martin, B. and Ballantine, P. W., 2005. Forming parasocial relationships in online communities. Advances in Consumer Research, 13 (2), pp. 197-202.
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Details
| Item Type | Articles |
| Creators | Martin, B.and Ballantine, P. W. |
| Departments | School of Management |
| Refereed | No |
| Status | Published |
| ID Code | 11768 |
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