Marketing the indulgent: an alternative perspective
Reference:
Veer, E., 2005. Marketing the indulgent: an alternative perspective. Advertising Express, 5 (November), pp. 78-84.
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Details
| Item Type | Articles |
| Creators | Veer, E. |
| Departments | School of Management |
| Refereed | Yes |
| Status | Published |
| ID Code | 11786 |
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