Measuring affective advertising : implications of low attention processing on recall
Reference:
Heath, R. and Nairn, A., 2005. Measuring affective advertising : implications of low attention processing on recall. Journal of Advertising Research, 45 (2), pp. 269-281.
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Details
| Item Type | Articles |
| Creators | Heath, R.and Nairn, A. |
| Departments | School of Management |
| Refereed | Yes |
| Status | Published |
| ID Code | 11787 |
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