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Measuring affective advertising : implications of low attention processing on recall


Reference:

Heath, R. and Nairn, A., 2005. Measuring affective advertising : implications of low attention processing on recall. Journal of Advertising Research, 45 (2), pp. 269-281.

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Details

Item Type Articles
CreatorsHeath, R.and Nairn, A.
DepartmentsSchool of Management
RefereedYes
StatusPublished
ID Code11787

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