Measuring the hidden power of emotive advertising
Reference:
Heath, R. and Hyder, P., 2005. Measuring the hidden power of emotive advertising. International Journal of Market Research, 47 (5), pp. 467-486.
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Details
| Item Type | Articles |
| Creators | Heath, R.and Hyder, P. |
| Departments | School of Management |
| Refereed | Yes |
| Status | Published |
| ID Code | 11788 |
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