Research

Measuring the hidden power of emotive advertising


Reference:

Heath, R. and Hyder, P., 2005. Measuring the hidden power of emotive advertising. International Journal of Market Research, 47 (5), pp. 467-486.

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Details

Item Type Articles
CreatorsHeath, R.and Hyder, P.
DepartmentsSchool of Management
RefereedYes
StatusPublished
ID Code11788

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