Research

Brand relationships : strengthened by emotion, weakened by attention


Reference:

Heath, R., Brandt, D. and Nairn, A., 2006. Brand relationships : strengthened by emotion, weakened by attention. Journal of Advertising Research, 46 (4), pp. 410-419.

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http://www.journalofadvertisingresearch.com/

Details

Item Type Articles
CreatorsHeath, R., Brandt, D. and Nairn, A.
DepartmentsSchool of Management
RefereedYes
StatusPublished
ID Code11844

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