Brand relationships: strengthened by emotion, weakened by attention
Reference:
Heath, R., Brandt, D. and Nairn, A., 2006. Brand relationships: strengthened by emotion, weakened by attention. Journal of Advertising Research, 46 (4), pp. 410-419.
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Official URL:
http://www.journalofadvertisingresearch.com/
Details
| Item Type | Articles |
| Creators | Heath, R., Brandt, D. and Nairn, A. |
| Departments | School of Management |
| Refereed | Yes |
| Status | Published |
| ID Code | 11844 |
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