Consumer empowerment: a Foucauldian interpretation
Reference:
Shankar, A., Cherrier, H. and Canniford, R., 2006. Consumer empowerment: a Foucauldian interpretation. European Journal of Marketing, 40 (9/10), pp. 1013-1030.
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Details
| Item Type | Articles |
| Creators | Shankar, A., Cherrier, H. and Canniford, R. |
| Departments | School of Management |
| Refereed | Yes |
| Status | Published |
| ID Code | 11847 |
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