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Consumer empowerment: a Foucauldian interpretation


Reference:

Shankar, A., Cherrier, H. and Canniford, R., 2006. Consumer empowerment: a Foucauldian interpretation. European Journal of Marketing, 40 (9/10), pp. 1013-1030.

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Details

Item Type Articles
CreatorsShankar, A., Cherrier, H. and Canniford, R.
DepartmentsSchool of Management
RefereedYes
StatusPublished
ID Code11847

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