Heaven knows I'm miserable now
Reference:
Shankar, A., Whittaker, J. and Fitchett, J. A., 2006. Heaven knows I'm miserable now. Marketing Theory, 6 (4), pp. 485-505.
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Details
| Item Type | Articles |
| Creators | Shankar, A., Whittaker, J. and Fitchett, J. A. |
| Departments | School of Management |
| Refereed | Yes |
| Status | Published |
| ID Code | 11874 |
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