IMP - some things achieved: much more to do
Reference:
Ford, D. and Hakansson, H., 2006. IMP - some things achieved: much more to do. European Journal of Marketing, 40 (3/4), pp. 248-258.
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Details
| Item Type | Articles |
| Creators | Ford, D.and Hakansson, H. |
| Departments | School of Management |
| Refereed | Yes |
| Status | Published |
| ID Code | 11875 |
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