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IMP - some things achieved : much more to do


Reference:

Ford, D. and Hakansson, H., 2006. IMP - some things achieved : much more to do. European Journal of Marketing, 40 (3/4), pp. 248-258.

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Official URL:

http://dx.doi.org/10.1108/03090560610648039

Details

Item Type Articles
CreatorsFord, D.and Hakansson, H.
DOI10.1108/03090560610648039
DepartmentsSchool of Management
RefereedYes
StatusPublished
ID Code11875

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