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Soap operas in New Zealand and the U.S.: product placement strategy and consumption imagery


Reference:

Martin, B. and Pervan, S. J., 2006. Soap operas in New Zealand and the U.S.: product placement strategy and consumption imagery. Advances in Consumer Research, 33, pp. 134-137.

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Details

Item Type Articles
CreatorsMartin, B.and Pervan, S. J.
DepartmentsSchool of Management
RefereedYes
StatusPublished
ID Code11915

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