Soap operas in New Zealand and the U.S.: product placement strategy and consumption imagery
Reference:
Martin, B. and Pervan, S. J., 2006. Soap operas in New Zealand and the U.S.: product placement strategy and consumption imagery. Advances in Consumer Research, 33, pp. 134-137.
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Details
| Item Type | Articles |
| Creators | Martin, B.and Pervan, S. J. |
| Departments | School of Management |
| Refereed | Yes |
| Status | Published |
| ID Code | 11915 |
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