Soap operas in New Zealand and the U.S.: product placement strategy and consumption imagery
Martin, B. and Pervan, S. J., 2006. Soap operas in New Zealand and the U.S.: product placement strategy and consumption imagery. Advances in Consumer Research, 33, pp. 134-137.
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|Creators||Martin, B.and Pervan, S. J.|
|Departments||School of Management|
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