The evolution of the empowered consumer
Reference:
Elliott, R. and Davies, A., 2006. The evolution of the empowered consumer. European Journal of Marketing, 40, pp. 1106-1121.
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Details
| Item Type | Articles |
| Creators | Elliott, R.and Davies, A. |
| Departments | School of Management |
| Refereed | Yes |
| Status | Published |
| ID Code | 11924 |
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