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The evolution of the empowered consumer


Reference:

Davies, A. and Elliott, R., 2006. The evolution of the empowered consumer. European Journal of Marketing, 40 (9-10), pp. 1106-1121.

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Official URL:

http://dx.doi.org/10.1108/03090560610681032

Details

Item Type Articles
CreatorsDavies, A.and Elliott, R.
DOI10.1108/03090560610681032
DepartmentsSchool of Management
RefereedYes
StatusPublished
ID Code11924

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