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Auspiciouness: coping with kratophany


Reference:

Veer, E., Fernandez, K. V. and Lastovicka, J. L., 2007. Auspiciouness: coping with kratophany. In: Fitzsimons, G. and Morwitz, V., eds. Advances in Consumer Research. Vol. 34. Duluth, MN: Association for Consumer Research, pp. 704-708.

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Details

Item Type Book Sections
CreatorsVeer, E., Fernandez, K. V. and Lastovicka, J. L.
EditorsFitzsimons, G.and Morwitz, V.
Related URLs
URLURL Type
http://www.acrwebsite.org/volumes/display.asp?id=12880Free Full-text
DepartmentsSchool of Management
StatusPublished
ID Code11956

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