Auspiciouness: coping with kratophany
Reference:
Veer, E., Fernandez, K. V. and Lastovicka, J. L., 2007. Auspiciouness: coping with kratophany. In: Fitzsimons, G. and Morwitz, V., eds. Advances in Consumer Research. Vol. 34. Duluth, MN: Association for Consumer Research, pp. 704-708.
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Details
| Item Type | Book Sections | ||||
| Creators | Veer, E., Fernandez, K. V. and Lastovicka, J. L. | ||||
| Editors | Fitzsimons, G.and Morwitz, V. | ||||
| Related URLs |
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| Departments | School of Management | ||||
| Status | Published | ||||
| ID Code | 11956 |
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