Research

Examining the problematic relationship between the marketing and operations functions


Reference:

Piercy, N., 2007. Examining the problematic relationship between the marketing and operations functions. Journal of Strategic Marketing, 15 (May - June), pp. 173-195.

Related documents:

This repository does not currently have the full-text of this item.
You may be able to access a copy if URLs are provided below.

Details

Item Type Articles
CreatorsPiercy, N.
DepartmentsSchool of Management
RefereedYes
StatusPublished
ID Code11973

Export

Actions (login required)

View Item