Examining the problematic relationship between the marketing and operations functions
Reference:
Piercy, N., 2007. Examining the problematic relationship between the marketing and operations functions. Journal of Strategic Marketing, 15 (May - June), pp. 173-195.
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Details
| Item Type | Articles |
| Creators | Piercy, N. |
| Departments | School of Management |
| Refereed | Yes |
| Status | Published |
| ID Code | 11973 |
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