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Self-referencing and consumer evaluations of larger-sized female models: a weight locus of control perspective


Reference:

Martin, B., Veer, E. and Pervan, S., 2007. Self-referencing and consumer evaluations of larger-sized female models: a weight locus of control perspective. Marketing Letters, 18 (3), pp. 197-209.

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Official URL:

http://dx.doi.org/10.1007/s11002-007-9014-1

Details

Item Type Articles
CreatorsMartin, B., Veer, E. and Pervan, S.
DOI10.1007/s11002-007-9014-1
DepartmentsSchool of Management
RefereedYes
StatusPublished
ID Code12003

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