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The impact of quality standards on brand image and firm attractiveness: a literature review


Reference:

Veer, E., 2007. The impact of quality standards on brand image and firm attractiveness: a literature review. International Journal of Quality and Standards, 1 (1), pp. 193-216.

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Details

Item Type Articles
CreatorsVeer, E.
DepartmentsSchool of Management
RefereedYes
StatusPublished
ID Code12015

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