The impact of quality standards on brand image and firm attractiveness: a literature review
Reference:
Veer, E., 2007. The impact of quality standards on brand image and firm attractiveness: a literature review. International Journal of Quality and Standards, 1 (1), pp. 193-216.
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Details
| Item Type | Articles | ||||
| Creators | Veer, E. | ||||
| Related URLs |
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| Departments | School of Management | ||||
| Refereed | Yes | ||||
| Status | Published | ||||
| ID Code | 12015 |
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