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The nature of trust in brands : a psychosocial model


Reference:

Elliott, R. and Yannopoulou, N., 2007. The nature of trust in brands : a psychosocial model. European Journal of Marketing, 41 (9-10), pp. 988-998.

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Official URL:

http://dx.doi.org/10.1108/03090560710773309

Details

Item Type Articles
CreatorsElliott, R.and Yannopoulou, N.
DOI10.1108/03090560710773309
DepartmentsSchool of Management
RefereedYes
StatusPublished
ID Code12016

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