The nature of trust in brands: a psychosocial model
Reference:
Elliott, R. and Yannopoulou, N., 2007. The nature of trust in brands: a psychosocial model. European Journal of Marketing, 41 (9-10), pp. 988-998.
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Details
| Item Type | Articles |
| Creators | Elliott, R.and Yannopoulou, N. |
| Departments | School of Management |
| Refereed | Yes |
| Status | Published |
| ID Code | 12016 |
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