Research

Fifty years using the wrong model of advertising


Reference:

Heath, R. and Feldwick, P., 2008. Fifty years using the wrong model of advertising. International Journal of Market Research, 50 (1), pp. 29-59.

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Details

Item Type Articles
CreatorsHeath, R.and Feldwick, P.
DepartmentsSchool of Management
Research CentresCentre for Research in Advertising and Consumption (CRiAC)
RefereedYes
StatusPublished
ID Code12028

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