Fifty years using the wrong model of advertising
Heath, R. and Feldwick, P., 2008. Fifty years using the wrong model of advertising. International Journal of Market Research, 50 (1), pp. 29-59.
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|Creators||Heath, R.and Feldwick, P.|
|Departments||School of Management|
|Research Centres||Centre for Research in Advertising and Consumption (CRiAC)|
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