Fifty years using the wrong model of advertising
Reference:
Heath, R. and Feldwick, P., 2008. Fifty years using the wrong model of advertising. International Journal of Market Research, 50 (1), pp. 29-59.
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Details
| Item Type | Articles |
| Creators | Heath, R.and Feldwick, P. |
| Departments | School of Management |
| Research Centres | Centre for Research in Advertising and Consumption (CRiAC) |
| Refereed | Yes |
| Status | Published |
| ID Code | 12028 |
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