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Effects of susceptibility to normative influence and type of testimonial on attitudes toward print advertising


Reference:

Martin, B., Wentzel, D. and Tomczak, T., 2008. Effects of susceptibility to normative influence and type of testimonial on attitudes toward print advertising. Journal of Advertising, 37 (1), pp. 29-43.

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Official URL:

http://dx.doi.org/10.2753/JOA0091-3367370103

Details

Item Type Articles
CreatorsMartin, B., Wentzel, D. and Tomczak, T.
DOI10.2753/JOA0091-3367370103
DepartmentsSchool of Management
Research CentresCentre for Research in Advertising and Consumption (CRiAC)
RefereedYes
StatusPublished
ID Code12035

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