Effects of susceptibility to normative influence and type of testimonial on attitudes toward print advertising
Martin, B., Wentzel, D. and Tomczak, T., 2008. Effects of susceptibility to normative influence and type of testimonial on attitudes toward print advertising. Journal of Advertising, 37 (1), pp. 29-43.
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|Creators||Martin, B., Wentzel, D. and Tomczak, T.|
|Departments||School of Management|
|Research Centres||Centre for Research in Advertising and Consumption (CRiAC)|
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