Everything you always wanted to know about interpretive consumer research but were afraid to ask
Cova, B. and Elliott, R., 2008. Everything you always wanted to know about interpretive consumer research but were afraid to ask. Qualitative Market Research: An International Journal, 11 (2), pp. 121-129.
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|Creators||Cova, B.and Elliott, R.|
|Departments||School of Management|
|Research Centres||Centre for Research in Advertising and Consumption (CRiAC)|
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