Everything you always wanted to know about interpretive consumer research but were afraid to ask
Reference:
Elliott, R. and Cova, B., 2008. Everything you always wanted to know about interpretive consumer research but were afraid to ask. Qualitative Market Research: An International Journal, 11 (2), pp. 121-129.
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Official URL:
http://dx.doi.org/10.1108/13522750810864396
Details
| Item Type | Articles |
| Creators | Elliott, R.and Cova, B. |
| DOI | 10.1108/13522750810864396 |
| Departments | School of Management |
| Research Centres | Centre for Research in Advertising and Consumption (CRiAC) |
| Refereed | Yes |
| Status | Published |
| ID Code | 12039 |
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