Research

Everything you always wanted to know about interpretive consumer research but were afraid to ask


Reference:

Cova, B. and Elliott, R., 2008. Everything you always wanted to know about interpretive consumer research but were afraid to ask. Qualitative Market Research: An International Journal, 11 (2), pp. 121-129.

Related documents:

This repository does not currently have the full-text of this item.
You may be able to access a copy if URLs are provided below. (Contact Author)

Official URL:

http://dx.doi.org/10.1108/13522750810864396

Details

Item Type Articles
CreatorsCova, B.and Elliott, R.
DOI10.1108/13522750810864396
DepartmentsSchool of Management
Research CentresCentre for Research in Advertising and Consumption (CRiAC)
RefereedYes
StatusPublished
ID Code12039

Export

Actions (login required)

View Item