Everything you always wanted to know about interpretive consumer research but were afraid to ask
Elliott, R. and Cova, B., 2008. Everything you always wanted to know about interpretive consumer research but were afraid to ask. Qualitative Market Research: An International Journal, 11 (2), pp. 121-129.
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|Creators||Elliott, R.and Cova, B.|
|Departments||School of Management|
|Research Centres||Centre for Research in Advertising and Consumption (CRiAC)|
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