How the tone and wording of advertisements interact
Pervan, S. and Veer, E., 2008. How the tone and wording of advertisements interact. International Journal of Advertising, 27 (2), pp. 191-207.
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|Creators||Pervan, S.and Veer, E.|
|Departments||School of Management|
|Research Centres||Centre for Research in Advertising and Consumption (CRiAC)|
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