How the tone and wording of advertisements interact
Reference:
Pervan, S. and Veer, E., 2008. How the tone and wording of advertisements interact. International Journal of Advertising, 27 (2), pp. 191-207.
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Details
| Item Type | Articles |
| Creators | Pervan, S.and Veer, E. |
| Departments | School of Management |
| Research Centres | Centre for Research in Advertising and Consumption (CRiAC) |
| Refereed | Yes |
| Status | Published |
| ID Code | 12042 |
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