Research

How the tone and wording of advertisements interact


Reference:

Pervan, S. and Veer, E., 2008. How the tone and wording of advertisements interact. International Journal of Advertising, 27 (2), pp. 191-207.

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Details

Item Type Articles
CreatorsPervan, S.and Veer, E.
DepartmentsSchool of Management
Research CentresCentre for Research in Advertising and Consumption (CRiAC)
RefereedYes
StatusPublished
ID Code12042

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