Interpretive consumer research as cultural critique
Elliott, R. and Cova, B., 2008. Interpretive consumer research as cultural critique. Consumption, Markets and Culture, 11 (2), pp. 71-72.
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|Creators||Elliott, R.and Cova, B.|
|Departments||School of Management|
|Research Centres||Centre for Research in Advertising and Consumption (CRiAC)|
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