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Temporal construal in advertising: the moderating role of temporal orientation and attribute importance upon consumer evaluations


Reference:

Martin, B. A. S., Gnoth, J. and Strong, C., 2009. Temporal construal in advertising: the moderating role of temporal orientation and attribute importance upon consumer evaluations. Journal of Advertising, 38 (3), pp. 5-20.

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Official URL:

http://dx.doi.org/10.2753/JOA0091-3367380301

Details

Item Type Articles
CreatorsMartin, B. A. S., Gnoth, J. and Strong, C.
DOI10.2753/JOA0091-3367380301
DepartmentsSchool of Management
Research CentresCentre for Research in Advertising and Consumption (CRiAC)
RefereedYes
StatusPublished
ID Code12052

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