Temporal construal in advertising: the moderating role of temporal orientation and attribute importance upon consumer evaluations
Reference:
Martin, B. A. S., Gnoth, J. and Strong, C., 2009. Temporal construal in advertising: the moderating role of temporal orientation and attribute importance upon consumer evaluations. Journal of Advertising, 38 (3), pp. 5-20.
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Official URL:
http://dx.doi.org/10.2753/JOA0091-3367380301
Details
| Item Type | Articles |
| Creators | Martin, B. A. S., Gnoth, J. and Strong, C. |
| DOI | 10.2753/JOA0091-3367380301 |
| Departments | School of Management |
| Research Centres | Centre for Research in Advertising and Consumption (CRiAC) |
| Refereed | Yes |
| Status | Published |
| ID Code | 12052 |
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