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Late customisation: issues of mass customisation in the food industry


Reference:

McIntosh, R., Matthews, J., Mullineux, G. and Medland, A. J., 2010. Late customisation: issues of mass customisation in the food industry. International Journal of Production Research, 48 (6), pp. 1557-1574.

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    Official URL:

    http://dx.doi.org/10.1080/00207540802577938

    Abstract

    The strategy of mass customisation is being increasingly adopted as companies seek to exploit market trends for greater product variety and individualisation. The implications of changing to mass customisation practice are considerable, where traditional contradictions of high volume and extensive product variety require being reconciled. The literature discusses the need for an integrated approach to mass customisation across all business functions if microsegmentation of markets is to be profitably pursued, and the current paper investigates extending the paradigm of mass customisation into the, until now, poorly represented sector of food processing. Product design and manufacturing system design for mass customisation are reviewed and contrasted with good practice in more traditional mass customisation industries.

    Details

    Item Type Articles
    CreatorsMcIntosh, R., Matthews, J., Mullineux, G. and Medland, A. J.
    DOI10.1080/00207540802577938
    Uncontrolled Keywordsmass customisation, food industry, product and manufacturing system design review, chemical industry
    DepartmentsFaculty of Engineering & Design > Mechanical Engineering
    Research CentresInnovative Design & Manufacturing Research Centre (IdMRC)
    Publisher StatementMatthews_IJPR_2009_48_6_1557.pdf: This is an electronic version of an article published in McIntosh, R., Matthews, J., Mullineux, G. and Medland, A.J., 2010. Late customisation: issues of mass customisation in the food industry. International Journal of Production Research, 48 (6), pp. 1557-1574. International Journal of Production Research is available online at: http://dx.doi.org/10.1080/00207540802577938; Matthews_IJPR_2009_48_6_1557.doc: This is an electronic version of an article published in McIntosh, R., Matthews, J., Mullineux, G. and Medland, A.J., 2010. Late customisation: issues of mass customisation in the food industry. International Journal of Production Research, 48 (6), pp. 1557-1574. International Journal of Production Research is available online at: http://dx.doi.org/10.1080/00207540802577938
    RefereedYes
    StatusPublished
    ID Code12771

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