(Michael) Power, gendered subjectivities & filmic representation: brand strategy and Guinness' critical assignment in Africa
Reference:
Amis, J., Silk, M. L. and Mower, R. L., 2009. (Michael) Power, gendered subjectivities & filmic representation: brand strategy and Guinness' critical assignment in Africa. In: Wenner, L. and Jackson, S., eds. Sport, Beer and Gender: Promotional Culture and Contemporary Social Life. New York: Peter Lang Publishers, pp. 97-120. (Popular Culture and Everyday Life)
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Details
| Item Type | Book Sections |
| Creators | Amis, J., Silk, M. L. and Mower, R. L. |
| Editors | Wenner, L.and Jackson, S. |
| Departments | Faculty of Humanities & Social Sciences > Education |
| Refereed | Yes |
| Status | Published |
| ID Code | 14308 |
| Additional Information | Invited Chapter |
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