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Infantilized adults or confident consumers? Enterprise discourse in the UK retail banking industry


Reference:

Nayak, A. and Beckett, A., 2008. Infantilized adults or confident consumers? Enterprise discourse in the UK retail banking industry. Organization, 15 (3), pp. 407-425.

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Official URL:

http://dx.doi.org/10.1177/1350508408088537

Abstract

In this paper we examine the implications of enterprise discourse within the context of a culture of consumption. Drawing on empirical work on the UK retail banking industry we demonstrate how retail banking in the UK is central to constructing `confident consumers' in a consumerist society and demonstrate how enterprise and consumption have reframed the interaction between banks and the consumer. We identify a rhizomic network that spans across diverse activities and electronic traces, and a variety of data sources and statistical techniques that mediate between the industry players. We argue that there has been a fundamental shift in rationality from `social obligation' to `confident consumers' which leads to a tension between confident consumers and infantilized adults.

Details

Item Type Articles
CreatorsNayak, A.and Beckett, A.
DOI10.1177/1350508408088537
Uncontrolled Keywordssocial obligation, consumption, money
DepartmentsSchool of Management
RefereedYes
StatusPublished
ID Code14519

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