Expressing Fenway: Managing and marketing heritage within the global sports marketplace
Reference:
Friedman, M. T. and Silk, M., 2009. Expressing Fenway: Managing and marketing heritage within the global sports marketplace. In: Nauright, J. and Pope, S., eds. The New Sport Management Reader. Fitness Information Technology.
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Details
| Item Type | Book Sections |
| Creators | Friedman, M. T.and Silk, M. |
| Editors | Nauright, J.and Pope, S. |
| Departments | Faculty of Humanities & Social Sciences > Education |
| Refereed | Yes |
| Status | Published |
| ID Code | 18430 |
| Additional Information | Invited Chapter |
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