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Expressing Fenway: Managing and marketing heritage within the global sports marketplace


Reference:

Friedman, M. T. and Silk, M., 2009. Expressing Fenway: Managing and marketing heritage within the global sports marketplace. In: Nauright, J. and Pope, S., eds. The New Sport Management Reader. Fitness Information Technology.

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Details

Item Type Book Sections
CreatorsFriedman, M. T.and Silk, M.
EditorsNauright, J.and Pope, S.
DepartmentsFaculty of Humanities & Social Sciences > Education
RefereedNo
StatusPublished
ID Code18430
Additional InformationInvited Chapter

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