Expressing Fenway: Managing and marketing heritage within the global sports marketplace
Friedman, M. T. and Silk, M., 2009. Expressing Fenway: Managing and marketing heritage within the global sports marketplace. In: Nauright, J. and Pope, S., eds. The New Sport Management Reader. Fitness Information Technology.
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|Item Type||Book Sections|
|Creators||Friedman, M. T.and Silk, M.|
|Editors||Nauright, J.and Pope, S.|
|Departments||Faculty of Humanities & Social Sciences > Education|
|Additional Information||Invited Chapter|
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