A sensemaking perspective on network pictures


Colville, I. and Pye, A., 2010. A sensemaking perspective on network pictures. Industrial Marketing Management, 39 (3), pp. 372-380.

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This paper examines the concept of network pictures through the lens of the organizational sensemaking perspective. Essentially it develops the concept of network pictures by suggesting we think of them as exercises in sensemaking. It does so by providing an introduction to organizational sensemaking before establishing a degree of commensurability between network pictures and sensemaking. It suggests that what we may then see more clearly is that the concept of network pictures needlessly gets involved in reification when talking of 'the' network picture whereas a more dynamic approach leads to ideas of network picturing in which the complete discrediting or collapse of extant sensemaking and network pictures provides a research opportunity that could be jointly explored by both perspectives. The paper concludes that paradoxically 'finding' this new sense or new network picture appropriate to radically changed times is facilitated by a process that involves first 'becoming lost'.


Item Type Articles
CreatorsColville, I.and Pye, A.
Related URLs
Uncontrolled Keywordssensemaking,requisite variety,storytelling,network pictures,negative capability
DepartmentsSchool of Management
ID Code19085


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