Research

ContraVision: Exploring users' reactions to futuristic technology


Reference:

Mancini, C., Rogers, Y., Bandara, A. K., Coe, T., Jedrzejczyk, L., Joinson, A. N., Price, B. A., Thomas, K. and Nuseibeh, B., 2010. ContraVision: Exploring users' reactions to futuristic technology. In: Proceedings of the 28th International Conference on Human Factors in Computing Systems. Vol. 1. Association for Computing Machinery (ACM), pp. 153-162. (Conference on Human Factors in Computing Systems - Proceedings)

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Official URL:

http://dx.doi.org/10.1145/1753326.1753350

Abstract

How can we best explore the range of users' reactions when developing future technologies that may be controversial, such as personal healthcare systems? Our approach - ContraVision - uses futuristic videos, or other narrative forms, that convey either negative or positive aspects of the proposed technology for the same scenarios. We conducted a user study to investigate what range of responses the different versions elicited. Our findings show that the use of two systematically comparable representations of the same technology can elicit a wider spectrum of reactions than a single representation can. We discuss why this is so and the value of obtaining breadth in user feedback for potentially controversial technologies.

Details

Item Type Book Sections
CreatorsMancini, C., Rogers, Y., Bandara, A. K., Coe, T., Jedrzejczyk, L., Joinson, A. N., Price, B. A., Thomas, K. and Nuseibeh, B.
DOI10.1145/1753326.1753350
DepartmentsSchool of Management
StatusPublished
ID Code19765
Additional Information28th Annual CHI Conference on Human Factors in Computing Systems, CHI 2010. 10-15 April 2010. Atlanta, GA, United States.

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