ContraVision: Exploring users' reactions to futuristic technology

Reference:

Mancini, C., Rogers, Y., Bandara, A. K., Coe, T., Jedrzejczyk, L., Joinson, A. N., Price, B. A., Thomas, K. and Nuseibeh, B., 2010. ContraVision: Exploring users' reactions to futuristic technology. In: Proceedings of the 28th International Conference on Human Factors in Computing Systems. Vol. 1. Association for Computing Machinery (ACM), pp. 153-162. (Conference on Human Factors in Computing Systems - Proceedings)

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Official URL:

http://dx.doi.org/10.1145/1753326.1753350

Abstract

How can we best explore the range of users' reactions when developing future technologies that may be controversial, such as personal healthcare systems? Our approach - ContraVision - uses futuristic videos, or other narrative forms, that convey either negative or positive aspects of the proposed technology for the same scenarios. We conducted a user study to investigate what range of responses the different versions elicited. Our findings show that the use of two systematically comparable representations of the same technology can elicit a wider spectrum of reactions than a single representation can. We discuss why this is so and the value of obtaining breadth in user feedback for potentially controversial technologies.

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