Contrasting opportunities for Mass Customization in food manufacture and food processes
Matthews, J., McIntosh, R. and Mullineux, G., 2011. Contrasting opportunities for Mass Customization in food manufacture and food processes. In: Flavio, F. and da Silveira, G., eds. Mass Customization: Engineering and Managing Global Operations. Vol. IV. Springer, pp. 353-374. (Springer Series in Advanced Manufacturing)
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In this chapter the concept of Mass Customization is studied and the feasibility of its application to food production is discussed. Mass Customization is a concept that offers, at relatively low prices, products tailored to the requirements of the particular customer. It has increasingly become important as markets become fragmented and customers become fastidious. However, Mass Customization is rarely applied in the food industry. This chapter investigates via previous literature and case studies justifications for this and presents some opportunities for the food and drink industry to exploit.
|Item Type||Book Sections|
|Creators||Matthews, J., McIntosh, R. and Mullineux, G.|
|Editors||Flavio, F.and da Silveira, G.|
|Departments||Faculty of Engineering & Design > Mechanical Engineering|
|Research Centres||Innovative Design & Manufacturing Research Centre (IdMRC)|
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