Contrasting opportunities for Mass Customization in food manufacture and food processes

Reference:

Matthews, J., McIntosh, R. and Mullineux, G., 2011. Contrasting opportunities for Mass Customization in food manufacture and food processes. In: Flavio, F. and da Silveira, G., eds. Mass Customization: Engineering and Managing Global Operations. Vol. IV. Springer, pp. 353-374. (Springer Series in Advanced Manufacturing)

Related documents:

Official URL:

http://dx.doi.org/10.1007/978-1-84996-489-0_17

Abstract

In this chapter the concept of Mass Customization is studied and the feasibility of its application to food production is discussed. Mass Customization is a concept that offers, at relatively low prices, products tailored to the requirements of the particular customer. It has increasingly become important as markets become fragmented and customers become fastidious. However, Mass Customization is rarely applied in the food industry. This chapter investigates via previous literature and case studies justifications for this and presents some opportunities for the food and drink industry to exploit.

Export

Actions (login required)